Marketers: Here’s How To Conduct a First-Party Data Audit

Writing for B&T, Audience Group’s Director of Marketing and Advertising Technology, Damon Mudge, explains how to conduct a first-party data audit and the broader business case for doing so.

Get control of your first-party data

“You’ve got more data than you know what to do with, but are you using the right  data to feed insights into your advertising and media strategy? Are you harnessing the power of rich, relevant data for advanced analytics and making informed decisions about your advertising investments?

Whether you’re just hopping onto the data-driven bandwagon or looking to fine-tune your data strategy, the next crucial step is to perform a First-Party Data Audit.”
– Damon Mudge, Director of MarTech and AdTech, Audience Group

Read in B&T: Advertisers, Unleash your Data