Through the application of advertising science and data science, we shape and guide your media investment to predictable and demonstrable business performance. Working with us, it’s what your advertising program will become.
It’s how we’ll prove to you what’s working. And what isn’t.
Your business is already working hard to gain insights from real-time data to add value across the business.
Demand the same for your advertising investment.
Find your audience faster and more accurately, targeting consumers with a higher propensity to buy your product, when they are more likely to be paying attention.
Expect customised algorithms, world-leading application of attention metrics, proven first-party data strategies with privacy baked in, and data scientists optimising your media mix.
Access, capture, integrate and operationalise the data sets that build competitive advantage. Leverage advanced analytics and razor-sharp insights to integrate your first-party data with cross-channel advertising, media planning and buying.
Transform data generated by your businesses and connect it to your advertising, often in real time. Link digital and Above-the-Line advertising performance to business performance metrics, using measurements that relate to your business profitability.
Reduce advertising-related carbon emissions. Audience Group is a carbon neutral business. We have achieved our net zero goals for Scope 1 and Scope 2 emissions and are working on Scope 3.
IF YOU NEED DATA, WE CAN GET IT. IF YOU NEED A BUYING POWER BOOST, WE’VE GOT IT. IF YOU NEED TO FIND THE RIGHT PARTNER TO IMPLEMENT YOUR CREATIVE STRATEGY, WE CAN MAKE THE INTRODUCTION. WE’VE GOT THE RIGHT PARTNERS, AND WE’VE GOT YOUR BACK.
Don’t pay more for ad space than you should. Audience Group negotiates with media partners to ensure a strong rate position for our clients.
Our negotiations are also about getting you in on the ground floor of new and innovative advertising products with local and global media partners. We enjoy an impressive and demonstrable history of securing first-in-market opportunities.
In 2023, we were the first to ask The Trade Desk to unlock capabilities unleashed by (our) custom bidding algorithms, so our clients were the first to benefit. One of our clients was the very first advertiser to access Channel Nine’s digital dynamic creative, for catch-up TV.
Media remains a people business and together with our clients, they form our most important partnerships.
We ensure momentum. We get it done. With precision, accuracy and speed. We’re faster, not hasty. We demonstrate proactivity. We don’t just act on a brief; we build on it. We help drive agendas. We focus on commercial outcomes, short-term and long.
Objectives are transparent and measured against. We know value must be measured, quantified and explained. We ensure performance improvements and value can be demonstrated and media spend is linked to profitability in ways that resonate with business leaders and stakeholders.
Our work stands out, but we’re collaborative and inclusive. Our work is complex but our partnership with you is simple and straightforward. We are confident but respectful. We are focused on your success.