The Village Retirement Group is an independently owned group of four retirement villages in South East Queensland.

The brief

Generate more sales leads from current media expenditure.

 

How we GOT MORE LEADS

Through an analysis of previous sales data, we used Geotribes segmentations to build a profile of the audience that had previously purchased similar products.

 

We took this profile and used it to find VRG an audience outside of the more traditional and expensive retirement village advertising channels, combining a mix of restricted local press advertising with SEM, direct mail and Demand-Side-Media for online display and social media.

 

They are now able to manage and track sales through a single dashboard, attributing leads to specific channel and campaign expenditure. We also attached a performance element to the media wherever possible, meaning that VRG only pays for leads that have completed a sales enquiry form.

We’re also working on integrating their legacy CRM platform inside individual sales offices, which will enable them to track sales leads by media to a final cost-per-sale.

 

The Result

By stopping VRG focusing on media and encouraging them to buy their audience instead, we reduced their cost-per-lead by 400% and increased their sales lead volume by 280%.

 

WHAT CAN WE HELP YOU WITH?

WHAT CAN WE HELP YOU WITH?

Contact

Tom Evans, Director

tom@audiencegroup.com.au

Addresses:

SYDNEY

(02) 8607 8720

Level 13, 50 Carrington Street,

Sydney, NSW 2000

 

BRISBANE

(07) 3053 5577

Level 6, 140 Creek Street,
Brisbane, Q 4000

 

 

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