We can help you to find your audience faster and more accurately by targeting only the audience you know has some propensity to buy your product. Our goal is to help you get better results with less media budget.
why we are different.
Audience is a full service, channel agnostic media agency. With an open and very agile way of working, we use your audience to find the right media opportunities for you. By focusing on the people who are in market, rather than anyone who might buy your product one day, we don’t count the people we reach; we reach the people that count.
This means that rather than buying media solely on demographics, we use psychographics fused with behavioral data and buying intent. Matched to current audience profiling, we are able to build an addressable audience; an audience we know has a high propensity to buy your product.
This is helping us to fundamentally change the advertising process. Historically advertising communications have been managed with a top down approach that has been creatively led. Brilliant minds have pushed messages to audiences in the hope that they resonate. Today we don’t need to guess at what creative solution may or may not work, we can use data points from our target audience to understand what messages are going to appeal to what audiences, often before the creative process even starts.
some of our recent success stories.
Goodstart Early Learning
Goodstart's challenge is to spend less on cost-per-customer acquisition whilst continuing to ensure the performance of 657 centres across Australia.
A bottom up approach of targeting parents that are ready to enquire now, then working up to audiences that are geo-fenced around centre catchments and travel patterns, has achieved a 28% increase in year-on-year enrolments with 35% less budget.
Minerals Council of Australia
In times of boom, the natural resources industry enjoyed strong voter support. So how do you persuade 23 million voters to move back to supporting you when capital expenditure has slowed down?
What you don't do is try and talk to all 23 million voters. By analysing the available quantitative and qualitative research we can understand the voters we can most likely interest and influence. We then match that data to our available media buying audiences, defining a tight media audience that applies a limited budget to maximum effect.
Collins Food Group
What do you do when you don' t think you have any data? You create some! One of Collins Food Group's key challenges was to connect digital impressions to foot traffic. Their restaurants had targeted ads running within a set radius. By collecting and integrating data from smartphone device ID's, mobile coupons (redemption offers) and the profiles of users that stay logged into accounts across devices (while surfing), we can attribute store visits from those that frequent a restaurant's location.
The result is delivery of their best ever performing campaigns, combined with better audience insights and a demonstrable redemption rate of 38%.
We work in 3 clear areas to help you:
what we can do for you.
We deliver a comprehensive range of media solutions, designed to ensure that our clients experience high performing branding and performance campaigns.
We are a business that lives and breathes our client's business. We view all our relationships as being 'in it together', so we don’t stop thinking about what's best for them. This sets the foundation for what we strive for everyday, a truly relentless pursuit of results.
Our clients are used to engaging media agencies to develop brand stories told through paid, earned and owned media. Our love for the detail in the data helps us to go beyond communications, to track behavior and understand audiences more intimately. We constantly mine for insights that can help make the difference to the next major TV campaign, or the Facebook Ads that get served tomorrow compared to those which ran today.
We recognise that our involvement shouldn't end once an advertisement has been seen or heard. We are uniquely positioned to be able to not only identify media opportunities for our clients, but also ensure that these opportunities continue to respond to the consumer need and deliver a positive customer experience in both media and physical environments. It's not unusual for us to help our clients design the complete customer experience, from desktop to mobile to the lead nurture program and customer on-boarding communications.
Whilst we can’t always promise that everything we touch will turn to gold, we do promise that anything we do, is advertising and media done very well.
Campaign dashboards and media attribution
Campaign and channel planning
Programmatic media trading, performance media
Media planning and
TV and radio, press, display, native content development
we can't do it without them.
Our media buying is completed by Group M. Group M is currently the largest media buying group in Australia, with $2.87bn of media billing per annum. This ensures we offer our clients access to world standard best practice, proprietary tools, research and platforms, as well as excellent media partnership opportunities and ‘best in market’ media rates.